# product line decision

• ### Product Line Decisions Accounting for Managers

Figure 7.4 "Product Line Decision" shows the decision facing the manager at Barbeque Company whether to eliminate or keep the charcoal barbecue product line. Figure 7.4 Product Line Decision Figure 7.5 "Income Statement for Barbeque Company" presents the income statement for the past year separated by product line (this is often referred to as a segmented income statement ).

• ### A comparison of decision modeling approaches in product

However despite their significant role in product line research and practical applications only little effort has been devoted to compare and analyze decision modeling approaches. In order to address this shortcoming and to provide a basis for more structured research on decision modeling in the future we present a comparative analysis of

• ### Product Line DecisionsiEduNote

A product line is a group of products that are closely related because they function similarly are sold to the same customer groups are marketed through the same types of outlets or fall within given price ranges. For example 1. Toyotaproduces several lines of cars. 2. Colgate Palmoliveproduces several lines of toiletries. 3. Apple or Samsungprovides smartphone and related hardware that smartphone users need. 4. Microsoft Google Appleprovides the operatin

• ### Product Line DecisionManagement Duniya

Product Line Decision A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges. The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.

• ### Product mix and Product lineUnderstanding product

2020-5-22 · Thus product line width is a depiction of the number of product lines which a company has. Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines the depth of the product mix is the total number of products within a product line.

• ### Product Mix DecisionsWidth length depth and consistency

2015-6-1 · These are width length depth and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. As mentioned in the previous example Colgate has 3 product lines. Thus it has a rather limited width.

• ### Product Line DefinitionInvestopedia

2021-7-10 · Product Line A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines

• ### Keep or Drop a Product Line Decision Simplified Excel

2019-10-9 · The business environment is very much dynamic. And so to diversify the risks businessmen generally opt for multiple related product lines. With the passing period there comes a point when it is required to discontinue certain product line and it becomes difficult for the businessman to take "keep or drop a product line decision".

• ### Product Line Decisionstheintactone

2019-12-24 · Product line filling involves adding a new product in the existing product line to face competition and increase consumer base. Under product line filling price of the new product is normally same. For example Maruti Suzuki introduced Alto when

• ### AN EMPIRICAL ANALYSIS OF FIRM PRODUCT LINE

1980-9-2 · of a product line change (i.e. the product line can be expanded contracted or maintained) and the conditional choice related to the magnitude of any product line change (i.e. how many products to introduce or withdraw). We show that there are important substantive insights to be gained by analyzing the product line decision in this fashion.

• ### Product Line Decisionstheintactone

2019-12-24 · Product line filling involves adding a new product in the existing product line to face competition and increase consumer base. Under product line filling price of the new product is normally same. For example Maruti Suzuki introduced Alto when

• ### Knowledge land WHAT PRODUCT-LINE DECISIONS

2011-10-17 · PRODUCT-LINE LENGTH. A product line is too short if profits can be increased by adding items the line is too long if profits can be increased by dropping items. Company objectives influence product-line length. One objective is to create a product line to induce up selling Thus BMW would like to move customers up from the BMW 3 series to the

• ### Multimarket competition effects on product line decisions

Since marketers face imprecise goals we propose a multi-objective product line decision model for pruning or continuing product lines. Specifically this is done by using a fuzzy goal-programming method while validating it using a dataset (comprising of eighty thousand s) from the

• ### A comparison of decision modeling approaches in product

However despite their significant role in product line research and practical applications only little effort has been devoted to compare and analyze decision modeling approaches. In order to address this shortcoming and to provide a basis for more structured research on decision modeling in the future we present a comparative analysis of

• ### What is a product line Definition and examplesMarket

A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.

• ### Product line decisions Product Life Cycle

2013-7-23 · 1. Product Line Decisions Product Life cycle Seminar Presentation 2. What is a Product Line A product line is that combination of products which Belongs to a single manufacturer Shares similar Attributes Serves the common general purpose but Targets different market segments 3.

• ### Product Line DecisionManagement Duniya

Product Line Decision A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges. The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.

• ### AN EMPIRICAL ANALYSIS OF FIRM PRODUCT LINE

1980-9-2 · of a product line change (i.e. the product line can be expanded contracted or maintained) and the conditional choice related to the magnitude of any product line change (i.e. how many products to introduce or withdraw). We show that there are important substantive insights to be gained by analyzing the product line decision in this fashion.

• ### Individual Product Decision-Principles of Marketing Read

The product package and labeling are also important elements in the product decision mix as they both carry brand equity through appearance and affect product performance with functionality. The level of product-support services provided can also have a major effect on the appeal of the product to a

• ### Product Meaning Definition Concept Types Product Mix

2021-7-18 · The product mix includes both product lines and product items. (i) Product Line Product line is a group of products that are closely related either because they satisfy a class of need or used together are sold to the same customer group are marketed through the same types of outlets or fall within given price ranges or that are considered

• ### Product mix and Product lineUnderstanding product

2020-5-22 · Thus product line width is a depiction of the number of product lines which a company has. Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines the depth of the product mix is the total number of products within a product line.

• ### Which type of decision is deciding whether to introduce a

Which type of decision is deciding whether to introduce a new product line October 12 2020 by cagri aydin. A) structured. B) unstructured. C) recurring. D) nonrecurring. E) procedural. Answer B.

• ### AN EMPIRICAL ANALYSIS OF FIRM PRODUCT LINE

1980-9-2 · of a product line change (i.e. the product line can be expanded contracted or maintained) and the conditional choice related to the magnitude of any product line change (i.e. how many products to introduce or withdraw). We show that there are important substantive insights to be gained by analyzing the product line decision in this fashion.

• ### Keep or Drop a Product Line Decision Simplified Excel

2019-10-9 · The business environment is very much dynamic. And so to diversify the risks businessmen generally opt for multiple related product lines. With the passing period there comes a point when it is required to discontinue certain product line and it becomes difficult for the businessman to take "keep or drop a product line decision".

• ### Product Line DecisionsGitHub Pages

2020-5-27 · Use differential analysis for product line decisions. Question As competitors enter the market and as products go through life cycles managers often must decide whether to keep or drop product lines.

• ### Marketing MCQ The major product line decision involves

2021-7-2 · The major product line decision involves ________. According to Advertising Age experts in creative advertising don t write books or espouse theories. They see advertising as Procter Gamble markets Tide Cheer Gain Dash Bold 3 and Ivory Snow detergents to a variety of different target markets. P G advertises these different brands using

• ### When making a product line decision a company may focus

See Page 1. 38. When making a product line decision a company may focus on lost ___ ___ and avoidable fixed costs or prepare comparative income statements. a. CONTRIBUTION MARGIN 39. Abba Inc. is considering dropping a product line. During the prior year the line had sales of 207 000 and a contribution margin of 124 000.

• ### Product Line DecisionsBuilding a strong Product Line

2015-5-26 · An introduction to product line decisions. A product line is a group of products that are closely related manufactured by a single company. This close relationship comes from several product attributes they function in a similar manner are sold to the same target customers are marketed in the same way or fall within the same price ranges.

• ### What is Product Line Definition Explanation Examples

2020-7-20 · Product line Decisions. The following types of product line decisions are related to the product line strategies that are planned activities of adding and deleting a particular product from the line. Line Stretching Decision. Product line stretching means to lengthen the current product line. It has three dimensions downward upward and both-ways.

• ### Product Line DecisionManagement Duniya

Product Line Decision A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges. The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.

• ### Product mix and Product lineUnderstanding product

2020-5-22 · Thus product line width is a depiction of the number of product lines which a company has. Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines the depth of the product mix is the total number of products within a product line.

• ### What is a product line Definition and examplesMarket

A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.

• ### Product Line DefinitionInvestopedia

2021-7-10 · Product Line A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines

• ### Which type of decision is deciding whether to introduce a

Which type of decision is deciding whether to introduce a new product line October 12 2020 by cagri aydin. A) structured. B) unstructured. C) recurring. D) nonrecurring. E) procedural. Answer B.

• ### Product Line and Product Mix Boundless Marketing

Product positioning is both a concept and a process often requiring extensive market research and involving a conscious change in the promotional message. Line extensions occur when a company adds new items in the same market category. This is usually either up-market or down-market depending on the company s strategy and desired market growth.

• ### Product Line StretchingMeaning Types Examples

2021-1-7 · Line filling is when you add more product items to the existing products to exploit the market gaps and decrease the competition. It could mean offering different colors and designs of the same product. Line stretching decision is when you increase the total number of products with the existing product

• ### Knowledge land WHAT PRODUCT-LINE DECISIONS

2011-10-17 · PRODUCT-LINE LENGTH. A product line is too short if profits can be increased by adding items the line is too long if profits can be increased by dropping items. Company objectives influence product-line length. One objective is to create a product line to induce up selling Thus BMW would like to move customers up from the BMW 3 series to the

• ### Product LineOverview Product Line Depth Examples

The following illustrates the profit of the company if the sedans product line is eliminated Therefore a decision to add or drop a product line should be based on the contribution margin and avoidable fixed costs. If the company dropped the sedans product line the company would lose 177 000 in total profits. Examples of Product Lines

• ### 4 Types of Product policy decision Winner Science

2012-6-17 · i) Product line stretching it means when company adds a new product by stretching the product line by upward downward or both ways. ii) Product line filling it means adding a new product within existing range of products. 3.) Product mix decision -. it means the complete set of product line produced and sold by the company.

• ### Product mix and Product lineUnderstanding product

2020-5-22 · Thus product line width is a depiction of the number of product lines which a company has. Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines the depth of the product mix is the total number of products within a product line.

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